The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Agency Rankings
Droga5 / New York
Client
Title
Category
Award
Points
Birdseye
Agency: Droga5 / New York
Client: De-De
Category: Intellectual Property & Products / Digital Product
Points: 25.0
If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made
Agency: Droga5 / New York
Client: Newcastle
Category: Social Media / Branded Social Campaign
Points: 25.0
General Social
Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York
Client: Newcastle
Category: Social Media / Best Social Media Page by a Brand
Points: 25.0
Thunderclap
Agency: Droga5 / New York + De-De / New York
Client: De-De
Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Points: 15.0
If We Made It
Agency: Droga5 / New York
Client: Newcastle
Category: Integrated Branding / Consumer Campaign
Points: 15.0
Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made
Agency: Droga5 / New York + Smuggler / New York
Client: Newcastle
Category: Video Craft / Scriptwriting
Points: 15.0
No Bollocks
Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York
Client: Newcastle
Category: Social Media / Best Integrated Campaign Led by Social
Points: 15.0
If We Made It
Agency: Droga5 / New York
Client: Newcastle
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 10.0
Recalling 1993
Agency: Droga5 / New York
Client: New Museum
Category: Experiential / Events
Points: 10.0
Recalling 1993
Agency: Droga5 / New York
Client: New Museum
Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 10.0
Recalling 1993
Agency: Droga5 / New York
Client: New Museum
Category: Public Service Experiential Advertising / Ambient and Guerilla
Points: 10.0
Recalling 1993
Agency: Droga5 / New York
Client: New Museum
Category: Innovation in Outdoor / Outdoor
Points: 10.0
If We Made It
Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York
Client: Newcastle
Category: Brand Transformation / Single
Points: 10.0
The Challenge Lab
Agency: Droga5 / New York
Client: Prudential
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made
Agency: Droga5 / New York
Client: Newcastle
Category: Non-Broadcast / Online
Points: 5.0
Cabvertising
Agency: Droga5 / New York
Client: Newcastle
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Map My Retirement
Agency: Droga5 / New York
Client: Prudential
Category: Data and Human Experience / Data-focused Design
Points: 5.0
The Challenge Lab
Agency: Droga5 / New York
Client: Prudential
Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 5.0
Sweater Generator
Agency: Droga5 / New York
Client: Coke Zero
Category: Social Media / Branded Social Campaign
Points: 5.0
Map My Retirement
Agency: Droga5 / New York
Client: Prudential
Category: User Experience Design - Web / Utility
Points: 5.0
Cabvertising
Agency: Droga5 / New York
Client: Newcastle
Category: Experiential Advertising / Events and Competitions
Points: 5.0
Keyshawn Johnson: Behind the Scenes of the Mega Huge Football Ad We Almost Made
Agency: Droga5 / New York
Client: Newcastle
Category: Non-Broadcast / Online
Points: 5.0
Client:
De-De
Title:
Birdseye
Category:
Intellectual Property & Products / Digital Product
Award:
2014 Intellectual Property Gold Pencil
Points:
25.0
Client:
Newcastle
Title:
If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Newcastle
Title:
General Social
Category:
Social Media / Best Social Media Page by a Brand
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
De-De
Title:
Thunderclap
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Award:
2014 Intellectual Property Silver Pencil
Points:
15.0
Client:
Newcastle
Title:
If We Made It
Category:
Integrated Branding / Consumer Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Newcastle
Title:
Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made
Category:
Video Craft / Scriptwriting
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Newcastle
Title:
No Bollocks
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Newcastle
Title:
If We Made It
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
New Museum
Title:
Recalling 1993
Category:
Experiential / Events
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
New Museum
Title:
Recalling 1993
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
New Museum
Title:
Recalling 1993
Category:
Public Service Experiential Advertising / Ambient and Guerilla
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
New Museum
Title:
Recalling 1993
Category:
Innovation in Outdoor / Outdoor
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Newcastle
Title:
If We Made It
Category:
Brand Transformation / Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Prudential
Title:
The Challenge Lab
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Newcastle
Title:
Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made
Category:
Non-Broadcast / Online
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Newcastle
Title:
Cabvertising
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Prudential
Title:
Map My Retirement
Category:
Data and Human Experience / Data-focused Design
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Prudential
Title:
The Challenge Lab
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Coke Zero
Title:
Sweater Generator
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Prudential
Title:
Map My Retirement
Category:
User Experience Design - Web / Utility
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Newcastle
Title:
Cabvertising
Category:
Experiential Advertising / Events and Competitions
Award:
2014 Advertising Merit Award
Points:
5.0